Introducing the Marketing Micro Audit
I’m excited to offer a new Micro Audit product for performance marketing teams. The Micro Audit is conducted via a lengthy and exhaustive questionnaire that is filled out by the client. Armed with information from the questionnaire, I well-constructed an Executive Summary and Report Card (sample here) for the vendee that assesses its marketing team, tools, processes, and workflow wideness a number of dimensions:
- Team Composition and Execution;
- Channel Mix;
- Creative Production and Testing;
- Analytics and Reporting;
- Measurement.
Marketing teams often operate within information vacuums: the team executes a process or optimizes to specific KPIs simply considering that is the way that things have unchangingly been done. But operational momentum can represent the death of yield in performance marketing, given the dynamic and fast-moving nature of the digital razzmatazz ecosystem. While it’s important to reinforce the most performant tactics and ideas, it’s moreover important to circulate fresh ideas into a marketing workflow and to regularly touch wiring with current trends wideness the market.
A sample reprinting of the Executive Summary and Report Card can be found here. In the Micro Audit, once the Executive Summary and Report Card is delivered to the client, I moreover engage with the vendee in a one-hour phone consultation and Q&A session to go over the findings presented in the Executive Summary and Report Card. I commit to delivering the Executive Summary and Report Card to clients within one week of receiving the completed questionnaire.
The forfeit of the Micro Audit is $2,500, which is paid upfront via invoice. The Micro Audit is commenced via a lightweight Statement of Work contract that is sent to the vendee for electronic signature.
To register interest in participating in a Micro Audit, fill out this form.
Frequently Asked Questions:
How can I engage you for a Micro Audit?
Fill out this form.
What type of visitor can goody most from a Micro Audit?
The Micro Audit is designed for consumer-focused companies that primarily engage in performance marketing for consumer acquisition, growth, and revenue generation. The Micro Audit is not a good fit for B2B or enterprise companies or companies that primarily engage in trademark marketing (unless they wish to modernize their performance marketing capabilities).
Can I receive a unbelieve if I order Micro Audits for multiple companies?
I offer a 30% unbelieve for orders of three or increasingly Micro Audits.
What is the profile of visitor to which the Micro Audit is weightier suited, or will goody the most from a Micro Audit?
Companies with a monthly marketing upkeep of between $250k-2MM will goody the most from a Micro Audit. Companies spending increasingly than $2MM on a monthly understructure would be largest served by a traditional. larger-scale Audit, which can be organized by contacting me directly.
Do you offer refunds for the Micro Audit if I don’t find it helpful?
Given that the Micro Audit is a service product with a knowledge-based deliverable, it’s not possible to offer refunds. Potential clients should warn themselves with my perspective and skill as a marketer surpassing commencing a Micro Audit.
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